The "appeal form" for a disabled ad account: where it actually is and how to fill it in
There is no standalone appeal form. The review request is a button in Account Quality, against the restricted asset. Meta's Advertising Standards name Account Quality as the place to request a review. Links to "appeal forms" on third-party sites are either that page or something to avoid.
Who has to be logged in
The personal profile that has admin access to the business portfolio or the ad account. An employee with limited access may not see the review option. If you use an agency, ask who owns the business and have that person do it.
What the request looks like
A text box, sometimes a dropdown for the reason you believe the decision was wrong, and an attachment option. Keep the text to one paragraph. Attach files named so a reviewer can tell what they are: business-registration.pdf, invoices-2026.pdf, landing-page-after.png.
The one-paragraph review request
Factual and short. It uses the policy wording Account Quality shows you, which is the wording Meta's standards are written in.
"Ad account [ID] was restricted on [date]. Account Quality names [policy]. We have reviewed every active and recent ad and landing page against the Advertising Standards. [We found nothing that conflicts with that policy / We found X and removed it on date.] The account belongs to [legal business name], [website], [registration or tax ID if you have one]. We have completed verification where prompted. We request a review of this restriction. Attached: [business registration, ID, recent invoices, landing page screenshots]."
Avoid
- Links to "appeal forms" that are not on facebook.com or business.facebook.com. Some are phishing pages built for exactly this moment.
- Paying anyone who claims a direct line to Meta.
- Submitting several requests with different stories.
If you cannot find the option
Check that you are on the right profile and that the restriction is on the asset you are looking at. If the business portfolio itself is restricted, the review option is against the portfolio, not the ad account. If the option is not shown at all, the decision may have been marked final; see the guide on permanently disabled accounts.
Free: the 10-minute triage checklist, plus reminders on day 3, 7 and 14
The printable checklist, the review-request paragraph as a copy-and-paste file, and three timed emails that tell you what to do on day 3, 7 and 14 if you have heard nothing. The part of this process people get wrong is the waiting.
Email me for it Sign-up form coming shortly. Until then, email [email protected] and it comes back by reply.
Frequently asked questions
Is there an email address to appeal to?
Can my agency appeal for me?
Ad Account Recovery Kit · $49
The full process for each cause, the review-request wording built on the policy language Meta uses, an evidence checklist, a 14-day tracker, and the plan for keeping sales alive while you wait. Written for store owners and small agencies, not for people trying to game the system.
- Five review-request templates: policy violation, suspected compromise, payment failure, verification request, business-level restriction
- Evidence checklist per cause, with file naming reviewers can read
- The 14-day tracker: what to do on day 1, 3, 7 and 14 if you hear nothing, and when a second request is justified
- Keep-selling plan: email, SMS, Google Shopping, marketplaces and organic, ranked by how fast each restores revenue
- Hardening checklist for afterwards: admin roles, two-factor, payment hygiene, business and domain verification, pre-launch policy check
- When to stop: the signs an account is not coming back, and how to rebuild legitimately
Available shortly Checkout opens soon. Email [email protected] to be told when.